He described the trip as a "life changing experience". Simmons also has a large role in the 2010 music video game Guitar Hero: Warriors of Rock. In 2010 Anonymous staged a DDoS on his Web site prompting Simmons to hit back with provocative comments once he was back online.
Known by his stage persona The Demon he is the bassist/co-vocalist of Kiss a hard rock band he co-founded in the early 1970s. With Kiss Simmons has sold more than 100 million albums worldwide.