The consumer isn't a moron. She is your wife.
The best ideas come as jokes. Make your thinking as funny as possible.
Come Funny Ideas Jokes Make
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Allowed Committees Create Criticize Messy
What you say in advertising is more important than how you say it.
How Important More Say Than
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
grammar humour Advertising
Don't bunt. Aim out of the ballpark. Aim for the company of immortals.